What can be said about AI... that hasn't already been said?

The level of attention that AI is receiving across the board can feel overwhelming and impossible to sift through. Joining the conversation surrounding AI is risky, because it is evolving so quickly and there are so many moving parts. However, there is value in exploring the topic, finding your voice and weighing in with your unique perspective. Many of our podcast guests have done just this over the past several months, and we’ve rounded up some of their experiences and expert viewpoints in this paper.

Inside this paper:

• Explore a brief history of AI and its current applications, both within and outside the market research industry, and the need for continuous learning and adaptation.
• Read more about how AI is creating efficiencies by automating labor-intensive tasks, enhancing data analysis, and providing real-time insights, while also understanding the acute need for human oversight, creativity, empathy and critical thinking.
• Dive into the challenges surrounding AI adoption, such as data quality, bias, privacy, and transparency, as well as its significant impact on sustainability - plus tips and strategies to navigate these potential pitfalls.