Helping market research and insights teams claim the deserved seat at the decision-making table
In this paper we have rounded up the best advice from a range of guests on our “Now that’s Significant” podcast, showcasing the importance of demonstrating how the insights function directly supports organizational goals and how collaboration across departments, and with external partners, enhances the strategic role of insights teams.
By breaking down silos, fostering joint ownership of initiatives, leveraging technology and ensuring seamless integration of insights into organizational processes and decision making, insights teams can maximize their influence. It’s our industry’s challenge to ensure this happens and this paper is designed to help.
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Infotools’ Space to Think series is designed to help inform insights professionals about key themes and trends in the market research industry, especially for those looking to replace or upgrade their market research software and technology.
Infotools was created by curious market researchers who wanted to uncover new ways to better understand the world. And we’re still just as curious. We’re acutely aware of how deep insights require time, and can’t be rushed. That’s why everything we do at Infotools is dedicated to giving market researchers more space to think.
We trust this and other papers in this series will do just that. If you’re interested in other publications in this series, feel free to check them out below.
> A software buyer's guide for market research analysis software.
> The inclusion, diversity, equity, and accessibility handbook.
> The market research software and technology landscape.
> Elevating market research data quality into the limelight.
> Tracking the future of brand tracking.