As market researchers, we are innately curious and buzzing with questions. One question in particular follows us our entire career - what does it take to be a successful market researcher?

We interviewed experts from different segments of the market research industry to uncover the characteristics of a successful market researcher.

Here are some of the questions we asked to pick their brains:

  • What do you think makes a successful market researcher?
  • What skills are most important and can make or break a project?
  • What activities separate top-performing researchers from the pack?
  • What are some of the most innovative things you see going on in our
    industry right now? Who is driving these innovations?
Discover the skills, characteristics and trends that are shaping the future of  market research.

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