It couldn’t be clearer, the answer to “what is the next big thing in market research?” isn’t a ‘what’ question – it’s a ‘who’. The next generation of market researchers are on the rise and they’re hungry for opportunities, eager to learn and willing to question the status quo.
As providers of market research software, we’re continuously looking for ways to advance the industry. So, when we were given the opportunity to support future market researchers, we jumped at the chance.
We teamed up with the University of Auckland Business School to bring market research to life for students. We were proud to make Harmoni, our cloud-based analysis and visualization platform, available to students for free.
This case study looks at how partnering with the University has been driving the market research industry forward for the business, academic and non-profit communities in New Zealand. Get the case study to find out how you can roll out a similar partnership within your community and help support the future of market research.