Primary research survey data is essential in understanding your audiences. Are you optimizing your data lake inputs and outputs to leverage survey data to its fullest?
Our new paper, “Survey data, meet data lake”, will help you to:
- Understand the complexities of survey data and how to address them
- Optimize your tech stack for maximum ROI from high-value survey data
- Find solutions that shift the focus back to primary business goals
- Extract the most value from all the data stored in the data lake for comprehensive and holistic audience insight.