Trust is becoming the model of the new economy. Several shifts are supporting the rise of the trust economy, affecting nearly every industry in the global marketplace, including market research.
It's time to take note.
Consumers are seeking control, information, transparency, and accountability in every aspect of their lives, creating what some refer to as a trust or sharing economy. It’s foolish to think that market research can operate in traditional ways that don’t take these sweeping societal and economic changes into account.
Our new paper takes a closer look at these trends and outlines ways that we can respond to achieve quality outcomes.
The three top recommendations in the paper include:
- Encourage strong partnerships
- Give clients more control
- Offer nimble technology
