The Color of Transformation

How a dynamic approach to sharing customer insights is helping Orange fulfill its brand promise of 'human first'.

How often do the leaders in your organization use market research data to make decisions?

Consumer insights should be an essential tool to drive business strategy and deliver growth but busy decision-makers will only engage with the data if we make it easy for them.

As one of the world's leading telecommunications providers, Orange operates in a hyper-competitive market. To stand out, they must consistently deliver a highly personalized experience to their customers. To do this, they must be able to engage their customers in constant conversation and act on their feedback. The Color of Transformation tells the story of how the Orange Market Research team is helping their business achieve this.

Discover how Infotools helped them to:

  • Create a versatile platform that provides the right data, in the right format, to a diverse set of stakeholders with different technological and analytical abilities.
  • Leverage technology to help them meet the demand for better, deeper insights   delivered within existing budgets.
  • Shift their spend from production of data to delivery of value-added insights.
  • Cater to varying levels of brand maturity and differing approaches to market research across 30+ geographies and multiple languages and cultures.
By revolutionizing how they deliver insights and making the data engaging, dynamic and easy-to-use, they've brought market research data back to the heart of their business. Consumer insights are now essential to helping Orange achieve its brand promise to put customers at the heart of their business decisions.

Please tell us a bit about yourself and then download The Color of Transformation.