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Exploring the changing world of consumer insight.

Covering market research innovation, how to conduct market research, data visualization, insight reporting, using data to solve business problems, and more, experts from across the Infotools world share their views with articles, debates, and competitions.

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Only got a stone and a sling? Despair begets greatness.

 
Only got a stone and a sling? Despair begets greatness.

Only got a stone and a sling? Despair begets greatness.  

Using just a stone and a sling, a shepherd boy beat the odds and was victorious over a giant warrior in ancient Palestine, three millenniums ago. Ever since then, this biblical story of David and Goliath has symbolised battles between underdogs and giants.

The fine art of questioning

 
The fine art of questioning

The fine art of questioning

How good are you at asking questions? What about listening? I mean really listening and hearing…waiting for that little something that sparks a genuine interest in you.

I find people interesting. All of them. And if you ask the right questions, you can learn so much. That is, of course, if you have an open mind and don’t have the personality of a stapler!

Spend time on your questioning technique

I’m an impulsive and brazen question asker…yep, self-confessed!



Unleash data sexiness

 
Sue Cardwell on unleashing data's sexiness

Unleash data sexiness 

Data-more needn’t mean data-snore.

Infotools’ Sue Cardwell doesn’t just advocate clever data visualization to add real value to business – she challenges us to unleash the sexiness of data. 

If ‘data’ and ‘sexy’ are complete opposites in your view, click ‘play’ on the video.

Hoot, weave and flow - isn’t it time you app’lified your life?

 
Sue Chonie 400x334pix

Hoot, weave and flow - isn’t it time you app’lified your life?

Two of our geeky gals, Sue and Chontelle, dived into new apps for 30 days so we could share the best ones with you.

Inspired by Matt “Try Something New” Cutts of Google

‘Is there something you've always meant to do, wanted to do, but just ... haven't?’

The essential ingredient when developing software solutions? People!

 
The essential ingredient when developing software solutions? People!

The essential ingredient when developing software solutions? People!

We caught up with Johan van Kuyk, product champion at Infotools and a self-confessed technology addict.

Here he shares his thoughts on innovation in market research, the importance of acknowledging the human element, and a little of what he has learnt on his journey thus far.
 

Infotools: You’ve headed up software platform development at Infotools for two years now. What are the advantages of delivering products from a platform, as opposed to bespoke developments?

JvK: In developing a platform, we are able to take on the collective input, feedback and contributions from many different facets. These include our customers, people using our software, internal staff and subject matter experts.






Can’t get no satisfaction? How to give and receive love at work.

 
Can't get no satisfaction? How to give and receive love at work.

Can't get no satisfaction? How to give and receive love at work.

You may argue that Valentine’s Day is past its due date – that it’s too soppy, too clichéd and so yesterday. Love it or hate it, if there’s ever a good time to talk about ‘lurve’, this is the week for it.

But what of love in the workplace? And no, I don’t mean that kind... 

Why life’s a pitch for market researchers too!

 
Why life’s a pitch for market researchers too!

Why life’s a pitch for market researchers too!

Obama's one-word pitch selling himself to voters was 'Forward'. What's yours?

'Selling' not as dirty as we've been led to believe

In his latest book To Sell Is Human, Daniel Pink says we should all have a one-word pitch, as well as multiple pitches. And he gives a convincing argument why.

Data visualization in market research – which is the tool for you?

 
DIVAs Data visualization in market research – which is the tool for you?

Data visualization in market research – which is the tool for you?

2013 was the year when market research data visualization came of age. 

Pushed by the press and business intelligence tools, the software became accessible for the first time. Journalists inspired us all by doing amazing things with information visualization. Rather than the exception, an eye for data viz became the expectation.

Capture your market research audience in the first 30 seconds

 
Capture your market research audience in the first 30 seconds

Capture your market research audience in the first 30 seconds 


In this day and age we are constantly bombarded with new information, and are getting less and less tolerant of lengthy and boring content.

What can we market researchers do to engage and stimulate our audience?  

Retail frenzy feeds market researchers’ love of shopper insights Part2

 
Retail frenzy feeds market researchers’ love of shopper insights Part 2

Retail frenzy feeds market researchers’ love of shopper insights - Part 2 

Holiday mayhem aside, what are our shopping patterns like?

What do your normal shopping excursions outside of the holidays look like? Lately I’ve been privy to a number of shopper insight studies with clients, and I find myself pausing to think about what I’m buying and why I’m choosing the items and brands I do.



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